eneration+
(Phoenix, AZ, www.gplus.info)
was formed with a specific purpose: to raise the
public’s awareness of complimentary solutions and natural medicines that
pre- serve
health. “We take better health very seriously and are committed to providing
value
within our pursuit of an improved quality of life,” states Patrick Buehl,
the com- pany’s
president and founder. Buehl’s first involvement in the nutrition industry
came at
the age of 10, when he worked for his father in an animal nutrition distribution
center for livestock and small animals. When he finally resigned at age 28,
he did so as the company’s gen- eral manager.
“During
those years,” Buehl recalls, “I became intimately familiar with the
power of nutrition via whole raw, and fer mented foods,
coupled with natural supplements.”
.
By
1997, Buehl had become “truly enlightened,” as his involvement in
human nutrition grew extensively Perceiving a market need for a
wholesale distributor of human supplements, Buehl opened
the doors of World Source Nutrition that same year. In the fall of
1999, he accepted a position as regional sales manager for the exclusive U.S.
distributor of a popular animal-derived systemic
enzyme formulation, eventually becoming the company's national sales manager.
However, it was during this time that Buehl became keenly aware of the need
for an effective vegetarian enzyme formulation.
In
February 2001, he joined another nutraceutical company as its vice-president
of sales and marketing, where he was responsible
for new product development, service, marketing and generating
new business. One of his many accomplishments involved spearheading the development
of a new enzyme product (Vitalzym), determining its proprietary blend, and successfully
bringing the product to market in early 2002.
Having achieved
all he could at that company, Buehl resigned his executive position
and launched Generation+, building upon his knowledge and experience with enzymes
in addition to aother supplements. To date, Generation+ has had remarkable success
as it continues to devote its energies to formulating and marketing dietary
supplements that include the company's signature systemic enzyme blends . Furthermore,
Buehl expects his product offerings to triple by the end of 2004.
The following
pages outline the bio-energy infusion process used in the production of
three of Generation+’s products—Zymitol, Naticor
and Digesticol—, as well as the benefits of
enzyme therapy and the dangers of excipients (those
“other” ingredients) we so often see
listed on our natural health products. A balanced
diet, combined with an adequate exercise
program, a positive attitude and plenty of laughter,
is the true basis for a healthier lifestyle.
When such behavior is practiced consistently, people feel better and live longer.
Enzyme-
based products infused with energy can help you
go that extra mile.
2
TABLE
OF CONTENTS
Infusion:
Getting More Out of Your Supplements click
here
"Other"
Ingredients: Excipients Bad - Enzymes Good click
here
Digesticol:
Regular Relief in an Irregular World click
here
Naticor:
Heart Care is Smart Care click here
Zymitol:
No Pain, Just Gain click here
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GENERATION
of Health Products
The
